Scold
From my mouth I have told you seven times not to do that. Now I have to scold you.
SEVEN TIMES! You'd think you'd learn.
しつ
しか
None
What were you doing wrong that caused me to scold you? You were feeding the 鹿 (しか). If you feed them they'll never be able to feed themselves!
Imagine yourself feeding the deer, then getting scolded (or you doing the scolding to someone else feeding the deer, whichever works best).