Esteem, Praise
If when you speak it sounds like the power of a drum is coming out of your mouth, then people will hold you in high esteem. Anyone who has a loud, booming, powerful voice will be held in high esteem in this day and age. Look at all those awesome musicians who have booming voices!
Imagine hearing someone speak and it's so powerful and loud that it sounds like they have a drum booming out of their mouth. You'll love them! You'll hold them in the highest esteem!
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よい, よみ
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You hold them in such high esteem that you give them your car (か). I ... I said you give them your car! Give them your car. Hey, hey!
If you hold someone in high esteem you give me your- give them your car. Gimme!