Confused, Bewildered
Your soul is going wild because you're confused. If you're confused, it's usually because you don't know what's going on or what to do. This makes the soul inside your body go absolutely wild!
Think back to the last time you were confused. Remember how your soul felt? You were so confused it went wild and made you feel dumb and bad, like a wild person.
こう
あわ
None
Whenever you're confused, こういち appears to offer you guidance. He's confused a lot, so he knows how to help. And knowledge offered by こういち is the best medicine for confusion.
Imagine being confused about Japanese, for example. In your confusion everything seems scary and wild and your soul is utterly bewildered, but then here comes こういち. He sits with you and pats your back and tries to help you stop being so confused.