Magazine
To say what's in a samurai's heart you start a magazine. You go around writing about and interviewing all the samurai so you can share what they say to everyone who wants to read!
Why hadn't anyone thought of making a samurai magazine before?!
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Unfortunately, your magazine helps the sheep (し) samurai find other samurai... and kill them. None of the samurai want to share their feelings with your magazine anymore, oh no!
The sheep samurai is ruining your magazine! Maybe you should start a new magazine called, "All the places the sheep samurai will be, so stay away!" to make up for all the damage you've caused.