Prize
Shoot a shellfish that's in the mouth of a Viking at the fair and you'll win a prize. The game is to shoot the shellfish in the Viking's mouth and knock it over.
Imagine looking at a big Viking with a shellfish in its mouth. You want to knock it over. You want this prize.
しょう
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The prize you're working so hard to win is lunch with the Shougun (しょう). This is a pretty huge prize, considering all you're doing is knocking something over.
You want this prize. You want to meet the Shougun. Soon you'll both be eating shellfish together!