Inscription
A gold name on this piece of wood is the inscription that shows the artist's signature.
This inscription refers to a signature or something similar. This is an artisan's signature in the form of an inscription.
めい
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The inscription is a name written on something, right? Remember the kanji for "name"? It is 名, and it shares the reading with this kanji as well, making both names めい.
If you need to review 名 go ahead and do that. It will help you to remember this kanji.