The First Time, First Time
noun
The first of something you'll do several or many times is the first time.
しょかい
This is a jukugo word, which usually means on'yomi readings from the kanji. If you know the readings of your kanji you'll know how to read this as well.
マッサージ初回は八千円です。
A first time massage would be 8000 yen.
初回のレッスンにはスマホを持ってきて下さいね。
Please bring your smartphone to the first lesson.
えっ、君が日本語学習クラブに参加するのは今回が初回なんだ？よし、みんな。彼は初心者だから手加減してあげようぜ。
Oh, is this your first time attending our Japanese language club? Okay everyone, he’s a newbie, so let’s go easy on him.