Merchandise, Product, Goods
noun
Articles of merchandise are still merchandise.
しょうひん
This is a jukugo word, which usually means on'yomi readings from the kanji. If you know the readings of your kanji you'll know how to read this as well.
ワニカニは、トーフグのヒット商品です。
WaniKani is Tofugu's hit product.
私、新商品のチョコには目がないんです。
I can't resist new chocolate products.
あの会社の商品にはいつも保証がついてるから、私はそこで買うことが多いかな。
Their merchandise is always guaranteed, so I tend to buy things from them.