Pole, Wooden Pole, Rod
noun
The kanji and the word are exactly the same. That means they share meanings as well.
ぼう
The reading is the same as the one you learned with the kanji.
もし私があんたのお父さんなら、この棒でお尻をぶっ叩いてやったのに。
If I were your father, I would have tanned your hide with this pole.