Faint, Pale
い adjective
This is a single kanji with an い on the end, meaning you know it's probably an adjective. What's the adjective form of faint? It's faint.
あわい
You look at the distance. You see something very faint and pale out there. It's... it's... awwwa (あわ) a puppy! Awwwww! Aawwww!
話を変えて悪いけど、淡いピンク色のチーク持ってなかったっけ？
Sorry to change the subject but didn’t you have some pale pink blush?