Charm
You have to run, put your ear on the stool, then run back. That's the charm of this game.
Imagine yourself playing this game and basking in the charm of tapping your ear on the stool.
しゅ
おもむき
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The added charm of this game is that there's this big chute (しゅ) at the end. It's so charming because you love chutes.
As you watch, you really see the charm of this game. Some people are throwing the stool down the chute, some people are sliding down it on their ears...how charming.