Charm, Vibe, Taste, Gist
noun
The kanji and the word are exactly the same. That means they share meanings as well. This word covers a lot of meanings so it can be charm, taste, vibe, or even gist.
おもむき
If something has charm, your thought/思 (おも) goes in that direction/向き (むき). You feel the vibe? Do you get the gist?
こんなに趣のあるお持ち帰り用の容器を見たのは初めてです。
I’ve never seen such a tasteful doggie bag before.